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Do you know how FAB you are? Do you know how FAB your business is?
No, this is not some sort of motivational exercise it’s a proven method of marketing.

What is a features, advantages, and benefits analysis (FAB) ?

A FAB analysis describes the features, advantages and benefits of a product or service, and how they work together to help differentiate your offering within the virtual assistance market.

Features are easily defined as what we can see or use, but how they translate to an eventual benefit to a user can be more difficult to determine. However, it’s important to understand what benefits users get because:

ultimately, it’s the advantages and benefits — not features — that drive purchase decisions.

Put simply: features create advantages, and advantages bring benefits to a customer.

Get to know your Features, Advantages and Benefits so you know how best to sell your virtual assistance service to your ideal client/customer.

Defining Your FAB-ulousness with Features, Benefits and Advantages

Feature – facts and info.

What does your business do/provide? These are the features.
For example Northern VA Collaboration Event is an event for VAs by VAs

Advantages

Elaborate on your features (explain how they can help)
So you know what your business does but how does that help your customer. Tell them.
eg. The organisers, speakers and attendees of Northern VA Collaboration all have experience to share.

Benefit

Results of those advantages to the client.
SO given those advantages, how does this benefit your client. Elaborate further. Tell the story, draw them in. How can they refuse what you’re offering if you can show them how beneficial it is?
VACollab example: Attendees get tried and tested advice form those Virtual Assistants that have been in the trenches and can advise of the pitfalls etc.

FAB!

It is important for sales and marketing teams (ie YOU) to write a FAB statement to bring these elements together.

Let’s break down the distinctions again:

Features
These are characteristics that a product or service has. It is a simple statement about attributes.

For example: ‘A virtual assistant that does the time-consuming tasks you hate’

Advantages
An advantage is what that feature does, and how it helps. These are factual and descriptive but do not yet make a connection as to how it will make users’ life better.

For example: ‘Taking the tasks off your hands so you don’t have to do them!’.

Benefits
A benefit is the result of that advantage, and it is why a prospect would ultimately use a product. This key benefit provides an emotional hook that you can use in helping the potential customer imagine the positive experiences felt by using your service.

For example: ‘Don’t waste your time with admin. Spend it doing something you love [family/golf etc] so that you’ll create happy memories’

So in this case, your example FAB statement will look something like this:

A virtual assistant that does the time-consuming tasks you hate. Taking the tasks off your hands so you don’t have to do them! Don’t waste your time with admin. Spend it doing something you love [family/golf etc] so that you’ll create happy memories

A Deeper FAB Analysis of Northern VA Collaboration

Feature Advantage Benefit So …
Northern VA Collaboration is always held on a Saturday No need to take time off No loss of client paying hours or worrying about work BOOK NOW
Northern VA Collaboration is run by Virtual Assistants for VAs You get access You get tried and tested BOOK NOW
Northern VA Collaboration has a question and answer panel  You get access to established /experienced VAs Your burning questions are answered BOOK NOW
Northern VA Collaboration has a range of speakers Handpicked to ensure they cover a range of topics applicable to VAs You grow your business by tuning into a range of useful workshops and presentations BOOK NOW
Northern VA Collaboration is fun No stuffy conference here You get to learn and laugh in a relaxed environment BOOK NOW

Northern VA Collaboration Event 2022

hosted by Angela Dawson & Nicola Burt-Skinner

September 17th, 2022
Venue: Copthorne Hotel, Newcastle